Learn why a durable enterprise architecture is essential for a “build and buy” AI strategy. Build an enterprise architecture that uses existing SaaS investments to ensure context-aware AI outputs and technology performance with observability.

Elastic is a finalist for the 2025 TSIA STAR Award for Innovation in Customer Portals Improve the Digital Customer Experience, recognizing our digital-first approach and the impact of Support Assistant on customer experience and self-service.

This award recognizes the innovation from Elastic’s technology team, our ability to embed AI within customer and agent workflows, and our product as a whole. Learn more about how we embed AI within customer and support experiences.

This series gives you an inside look at how we're using generative AI in Elastic customer support. Join us as we share our journey in real time!

We are excited to announce the launch of Elastic's Support Assistant. This blog takes you through a tour of our latest generative AI tool and some common scenarios where it can help with your own use of Elastic technology.